Johnnie Walker Blue Label Ultra Secrets
Johnnie Walker Blue Label Ultra Secrets
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The Ultra bottle is the result of a five-year quest by Johnnie Walker’s proprietor, Diageo, to discover the most sustainable and lightest packaging possible while retaining the posh aura of your franchise and its Particular mixture of whiskies, which consist of ultra-rare Oban, Brora, Royal Lochnagar, and several ghost distilleries.
The result observed glass being hand-blown into a teardrop shape. For The 1st time inside the brand’s historical past, the long-lasting sq. Johnnie Walker bottle continues to be reformed.
From American bourbon to Scotch whisky, read through our handy information to the differing types of whisky, how they’re manufactured And exactly how they vary.
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We hope that our discoveries should have a positive impact in the broader sector and enable find new opportunities for lighter, reduced carbon packaging choices.”
This new, lightweight bottle can be a detail of exquisite elegance; but a lot more importantly, it demonstrates what is achievable when it comes to lightweighting glass. We will carry on making use of these learnings across our selection, getting additional progressive strides as we glance to the way forward for Scotch.”
The end result is surely an industry-to start with that, and also reaching exquisite natural beauty, showcases what luxury, lighter-pounds, decrease-carbon bottles of the future could appear like. As A part of the Diageo Spirit of Development motion prepare, Johnnie Walker aims to lessen the fat of glass Employed in its packaging; an ambition which is directed at minimizing the level of carbon emissions linked to packaging.three Whilst the know-how isn't nevertheless accessible to launch bottles of this fat at scale, forever, the knowledge Johnnie Walker has garnered is previously remaining applied to lightweighting tasks over the Diageo portfolio.
. The Earlier claimed ‘lightest body weight Scotch whisky bottle’ was introduced by a United kingdom retailer and weighed close to 298 grams.
With much less than 888 bottles unveiled globally, Each and every bottle is separately numbered and presented inside of a luxury collector’s scenario.
“We didn’t really know what we were being heading to have the ability to attain whenever we got down to press the boundaries of luxurious, and the result is something which lots of explained wouldn't be feasible.
Diageo has stated which the “Earlier claimed ‘lightest fat scotch whisky bottle’ was launched by a British isles retailer and weighed all-around 298 grams.”
With fewer than 888 bottles released globally, each bottle is separately numbered and introduced in a very luxurious collector’s situation.
“Rather than hold this new know-how near our chest, we’re enthusiastic to offer a royalty-free licence to our granted UK patent to the earth.
The reveal of Johnnie Walker Blue Label Ultra alerts the brand’s commitment to innovation, with hopes that the bottom-breaking design could encourage the greater high-class, light-weight, and small-carbon whisky bottles of tomorrow.
Certainly—this collectible version might be requested online and shipped securely to your doorway with signature confirmation.
Liquid Light enveloped guests within a mesmerizing interplay of light and shadow, with moving light passing via glass types and projecting sophisticated patterns on to white partitions.
Since the time of its founder, John Walker, people that blend more info its whiskies have pursued flavour and good quality over all else.